SLOW & LOW TOUR
The Slow and Low tour was a collaborative canvas for artists, designers, musicians, and craftsmen to make their mark along the journey throughout the state of California. The custom Airstream trailer sampled Tully’s and Keurig coffee along the way. Our team built out and designed their 17-foot retrofitted Airstream trailer converted into a coffee shop and lounge.
Our team custom-built trailer-turned-mobile-boutique designed by Dan Spiegel and Dustin Stephens. Inclusive of fitting rooms for gals to test-fit True&Co.’s luxury lingerie collection, the try-on truck was decked out with fold-away origami doors, custom awnings and storage spaces, and bump-outs for added square footage.
Previously this trailer lived on the West Coast and traveled throughout the Rocky Mountain Region for several months before it got to our shop. With the help of Lululemon’s design team in collaboration with eps-DOUBLET art department, we gave the Jeep and camper a fresh new look before it went on tour to kick off new store openings in the Hampton’s and Connecticut.
How do you bring resources to a community? Put your services on wheels like we did for Denver Votes with this custom voting trailer and mobile ballot drop off. Once on location this trailer opens and expands to allow voters the same services they would have at traditional brick and mortar voting locations.
We conceptualized and designed an expandable pop-up shop in the form of a modified cargo trailer. The 20′ enclosed trailer was modified to receive a fold-down wall which converted to a deck for an expanded footprint at events and activation’s. The expanded footprint also included a fold-out wall which created a 20’x20′ indoor/outdoor shopping experience.
“Fostering strong communities has become incredibly important for passion driven brands like POC. We are here to protect lives and reduce the consequences of accidents for athletes and anyone inspired to be one. To deliver on this well, we need to take every opportunity to connect with our community. This trailer is a great tool to do just that. It allows us to create an environment that strengthens our connections when the greater bike and snow community comes together, whether that be at an event, trade show, or retail location. If we can make strong connections, we are able to protect more people, and that’s what we’re here for.”
Chief Marketing and Digital Officer | Global at POC Sports
#AERIEREAL HAPPY TOUR
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