“Fostering strong communities has become incredibly important for passion driven brands like POC. We are here to protect lives and reduce the consequences of accidents for athletes and anyone inspired to be one. To deliver on this well, we need to take every opportunity to connect with our community. This trailer is a great tool to do just that. It allows us to create an environment that strengthens our connections when the greater bike and snow community comes together, whether that be at an event, trade show, or retail location. If we can make strong connections, we are able to protect more people, and that’s what we’re here for.”
David Demartini
Chief Marketing and Digital Officer | Global at POC Sports